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From the bestselling author of The Everything Storean unvarnished picture of Amazon's unprecedented growth and its billionaire founderJeff Bezosrevealing the most important business story of our time. Almost ten years agoBloomberg journalist Brad Stone captured the rise of Amazonan internet pioneer quietly changing the way we shop onlinein his bestseller The Everything Store. But ever sinceAmazon has expanded exponentiallyinventing novel products like Alexa and disrupting countless industrieswhile its workforce has quintupled in size and its valuation has soared to well over a trillion dollars. Jeff Bezos's empireonce housed in a garagenow spans the globe. Between services like Whole FoodsPrime Videoand Amazon's cloud computing unitAWSplus Bezos's ownership of The Washington Postit's impossible to go a day without encountering its impact. We live in a world runsuppliedand controlled by Amazon and its iconoclast founder. In Amazon UnboundBrad Stone presents a deeply reportedvividly drawn portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. With unprecedented access to current and former executivesemployeesregulatorsand criticsStone shows how seismic changes inside the company over the past decade led to dramatic innovationsas well as to missteps that turned public sentiment against its sharp-elbowed business practices and gameshow treatment of its search for a second headquarters. Stone also probes the evolution of Bezos himself--who started as a geeky technologist totally devoted to building Amazonbut who transformed to become a fitdisciplined billionaire with global ambitions; who ruled Amazon with an iron fisteven as he found his personal life splashed over the tabloids. As his empire expandsthe book investigates how Bezos gradually pulled away from day-to-day activities at Amazon to focus on his many interests outside of itannouncing his momentous transition from CEO to executive chairman. Definitivetimelyand revelatoryStone has provided an unvarnished portrait of a man and company that we couldn't imagine modern life without.
Format: Hardcover | 384 Pages
Product Dimension (L x W x H):15.20 x 22.90 x 0.00 CM