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MARKETING MANAGEMENT: ASIAN PERSPECTIVE

Paperback - 28 December 2012
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ISBN-13

9789810687977

Publisher

Pearson

Publication Date

28 December 2012

Dimensions

21.34 x 14.73 x 1.78 CM

Shipping Weight

0.36 Kg

Pages

873

Language

English

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Description

For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.

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