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What Images Really Tell Us: Visual Rhetoric in Art, Graphic Design, and Advertising

Paperback
Mariani, Massimo (Author)
Rp 546,000
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Description

Publication Date: 15 October 2019
How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of images.

Product Details

ISBN-10: 8417656049

ISBN-13: 9788417656041

Publisher: Hoaki       

Language: English

Age Range: NA - NA years

Grade Level: NA - NA

Paperback: 288 Pages

Product Dimension (L x W x H): 24.38 x 17.02 x 1.78 CM

Shipping Weight: 0.75 Kg

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