The right information, at the right time, for the right user has become the most valuable currency of our times. Yet, traditional view on the use of information is being challenged: never before both businesses and users had to deal with the necessity of processing enormous amounts of data, often either privacy-sensitive or covered by intellectual property rights. The law tries to respond - both domestically and internationally - with new rules and novel applications of traditional rules. This book investigates these rules, their rationales, and consequences.