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Building a World Class Service Organization (Assessment Tool)

Paperback - 31 December 2017
Wirtz, Jochen (Author)
ISBN-13 : 9781944659455
Rp 239,000
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Description

Service leadership is not based on outstanding performance within a single dimension. Rather, it reflects excellence across multiple dimensions. Building a World-Class Service Organisation is the 13th volume in the Winning in Service Markets series by services marketing expert Jochen Wirtz. This volume provides a summary of how a world-class service organization looks like as well as an assessment tool to evaluate the organization within each of the three functional areas of marketing, operations, and human resources.

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