The cover image may be different.

Developing Service Products and Brands

Paperback - 30 September 2017
Wirtz, Jochen (Author)
ISBN-13 : 9781944659158
Rp 239,000
No Hidden Cost
Or  478 PEC Points
New Free Shipping.
* Terms and Conditions
Delivered in 20 - 40 business days

Other Series

Description

All service organizations face choices concerning the types of products to offer and how to deliver them to customers. Designing a service product is a complex task that requires an understanding of how the core and supplementary services should be combined, sequenced, and delivered to create a value proposition that meets the needs of target segments. Developing Service Products and Brands is the third volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

Customer Reviews


There are no reviews for this product.
Share your thoughts with other customers:
Write a Customer Review