The principles in Customer First are invaluable in scaling up your business. Naeem Arif is a highly experienced management consultant and retailer who has worked with some of the UK's best loved brands. He has poured this knowledge and experience into a method that businesses can adopt to create impeccable customer experiences.

This book is packed with practical insights, strategies, cases studies, and hard-won wisdom that will give any business owner - especially retail and hospitality - a frontline customer advantage.

Naeem has provided management consultancy services to corporations globally for over 20 years. In addition, he has built his own thriving retail business. Customer First combines a wealth of knowledge, experience and successes into a book that will help you create satisfied customers and a thriving profitable business.