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The Power Of Habit

Paperback - 07 February 2013
Rp 220,000
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In "The Power of Habit", award-winning "New York Times" business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death. At its core, "The Power of Habit" contains an exhilarating argument: the key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Customer Reviews

2 customer reviews Between 4−5 stars rating, 10 September 2019
By: Dita Lestari

I'm not really that good at giving review and not gonna to spoil anything. But this book successfully made me bawling in public as I'm not expected to read something sentimentals. if you want to increase your quality in yourself, or breaking the bad habit and put your new habit into a routine, this book is right for you since the stories in there are very inspiring and heartwarming. Loved every bit of it

2 customer reviews Between 3−4 stars rating, 09 November 2017
scientific analyses of habit
By: Antonius Nicholas Budi

Charles Duhigg is one of the leading author in the emerging field of behavioral economics. Albeit that his training is in the field of journalism, and not economics, hence this book, an exploration of wat makes human develop habit, and how to harness it to use it to our advantage.

I would recommend this book if you, like me, are trying to kick your habit of checking Instagram every hour and change it to something more productive.

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