|Other Formats||Price||PEC Price|
10 December 2013
NA - NA years
19.56 x 12.70 x 2.03 CM
NA - NA
This is for managers who know that their organizations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies are little more than banal wish lists.
It puts forward the notion that the application of uncommon sense--thinking or acting differently from other organizations in a way that makes unusual sense--is the secret to competitive success.
Jules Goddard is a fellow of the Centre for Management Development at London Business School.
Tony Eccles is a visiting professor of strategic management at Cass Business School, City University, London.