The cover image may be different.

Good Strategy Bad Strategy: The Difference and Why it Matters

Paperback - 01 February 2013
ISBN-13 : 9781781251546
Rp 155,000
No Hidden Cost
Or  310 PEC Points
Other Formats Price PEC Price
Hardcover
New Free Shipping.
* Terms and Conditions
Delivered in 20 - 40 business days

Customers who bought this also bought

Description

Even though everyone is talking about it, there is no concept in business today more muddled than 'strategy'. Richard Rumelt, described by McKinsey Quarterly as 'a giant in the field of strategy' and 'strategy's strategist', tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond. Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them. His sharp analysis and his brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial). Rumelt has always challenged dominant thinking, ever since, in 1972, he was the first person to uncover a statistical link between corporate strategy and profitability - and this is his long-awaited tour de force.

Customer Reviews


There are no reviews for this product.
Share your thoughts with other customers:
Write a Customer Review