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Copywriting: Successful Writing for Design, Advertising, and Marketing

Paperback - 31 October 2012
Shaw, Mark (Author)
ISBN-13 : 9781780670003
Rp 466,000
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Description

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

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