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18.03 x 12.95 x 1.27 CM
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From bestselling author John Asher comes a breakthrough guide on how to connect with the burnt out buyer using both new iterations of his proven neuroscience sales techniques as well as groundbreaking techniques to address the new business landscape.
Focusing on both internal and external variables, The Future of Sales explores how to make a sale, grow your company, and comfort your client in times of uncertainty and change. Using the same scientific strategies that John Asher and his team created to break down The Neuroscience of Selling, The Future of Sales arms readers with techniques that are proven to once again explore the way that buyers buy, instinctually, so you can make a sale... this time exploring sales in times of great change, companies in crisis, and buyers who are in new (virtual) environments.