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Airline And Airport service performance Improving Methods

Paperback - 09 December 2019
Lok, Johnny Ch (Author)
Rp 2,220,000
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Another interesting research, how to predict behavioural intention of choosing a travel destination, which has focus of toursm research for years, but the complex decision making process leading to the choice of a travel destination has not been well researched. The planned behaviour model using its core constructs, attitude, subjective norm and perceived behavioural control, with the addition of the past behavioural variable on behavioural intention of choosing a travel destination. Understanding why people travel and what factors influence their behavioural intention of choosing a travel destination is beneficial to tourism planning and marketing. Understanding travel motivation is the push and pull model. The idea of the push and pull model is the decomposition of an individual's choice of a travel destination into two forces. The first force is the push factor that pushes an indvidual away home and attempts to develop a general desire to go somewhere else, without specifying where that may be. The second force is the pull factor, that pulls on individual toward a destination, due to a region specific travel location or perceived attractiveness of a destination. The respective push and pull factors illustrate that people travel because who are pushed by their internal motives and pulled by external forces of a destination. Nevertheless, how push and pull factors guide people's attitude and how these attributes lead to behavioural intentions of choosing a travel destination have rarely been investigated. The decision making process leading to the choice of a travel destination is a very complex process. The planned behaviour model is as a research framework to predict the behavioural intention of choosing a travel destination. The model based on the three constructs of attitude, subjective norm, and perceived behavioural control ( Fishbein & Ajzen, 1975).In conclusion, the factors can influence travelers who decide to choose to travel the country, which include personal safety was perceived to the highest motivation factors among the important factors which include, scenic beauty, cultural interests, friendliness of local people, price of trip, services in hotels and restaurants, quality and variety of food and shopping facilities and services. The factors include both push and pull. Push factors include knowledge, prestige, and enhancement of human relationship etc., whereas, the most significant pull factors include high technologic image, expenditure and accessibility etc. For example, Japanese travelers visiting Hong Kong. Push factors are such as exploration dream fulfillment and pull factors are such as benefits sought, attractions and good climate city. It will be the factor of future travel patterns and motivations of sub-cultural and ethic groups for Japanese choice to go to Hong Kong travelling.

Product Details

ISBN-10: 1673508278

ISBN-13: 9781673508277

Publisher: Independently Published       

Language: English

Age Range: NA - NA years

Grade Level: NA - NA

Paperback: 226 Pages

Product Dimension (L x W x H): 27.99 x 21.59 x 1.50 CM

Shipping Weight: 0.73 Kg

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