Have you ever wondered how you can make your wedding stand apart from the rest? We're all familiar with the "essentials" of a wedding: the party, flowers, food, venue, clothing, etc. But your wedding doesn't have to be like your parents' or your grandparents' weddings. You can say no to the white dress, fancy cake, and church wedding if you so desire. Weddings are now becoming fun, customized celebrations tailored to each couple's unique preferences.Wedding Z: How to Reimagine Weddings for the Next Generation is a book is about Generation Z's underestimated influence and how it is shaking up the wedding industry, shaping the way consumers and professionals are reimagining this momentous occasion. With Gen Z's unique approach to culture, technology, and sustainability, cutting-edge leaders in the wedding industry are reimagining their products and services to appeal to this generation. This book includes stories and insights from professionals such as Laurie Hartwell of The Bridal Society, Zola, and Hope Taylor Photography to educate people and inspire them with new ideas and approaches. You will love this book if you're: * A bride, of any age looking to plan your wedding differently * A Gen Z bride who wants to feel understood and supported * A wedding vendor who wants to reimagine your approach to weddings You are not alone in the wedding planning process. If you want to plan your wedding differently, on your own terms, this book will show you how to be free to be you!