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Hbr's 10 Must Reads on Business Model Innovation (with Featured Article
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Hbr's 10 Must Reads on Business Model Innovation (with Featured Article "reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen,

Paperback - 02 July 2019
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Description

Rethink how your organization creates, delivers, and captures value--or risk becoming irrelevant.

If you read nothing else on business model innovation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reach new customers and stay ahead of your competitors by reinventing your business model.

This book will inspire you to:

  • Assess whether your core business model is going strong or running out of gas
  • Fend off free and discount entrants to your market
  • Reinvigorate growth by adding a second business model
  • Adopt the practices of lean startups
  • Develop a platform around your key products
  • Make business model innovation an ongoing discipline within your organization

This collection of articles includes "Why Business Models Matter," by Joan Magretta; "Reinventing Your Business Model," by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann; "When Your Business Model Is in Trouble," an interview with Rita Gunther McGrath by Sarah Cliffe; "Four Paths to Business Model Innovation," by Karan Girotra and Serguei Netessine; "The Transformative Business Model," by Stelios Kavadias, Kostas Ladas, and Christoph Loch; "Competing Against Free," by David J. Bryce, Jeffrey H. Dyer, and Nile W. Hatch; "Why the Lean Start-Up Changes Everything," by Steve Blank; "Finding the Platform in Your Product," by Andrei Hagiu and Elizabeth J. Altman; "Pipelines, Platforms, and the New Rules of Strategy," by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; "When One Business Model Isn't Enough," by Ramon Casadesus-Masanell and Jorge Tarzijan; and "Reaching the Rich World's Poorest Consumers," by Muhammad Yunus, Frederic Dalsace, David Menasce, and Benedicte Faivre-Tavignot.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further.

HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

Product Details

ISBN-10: 1633696871

ISBN-13: 9781633696877

Publisher: Harvard Business Review Press       

Language: English

Age Range: NA - NA years

Grade Level: NA - NA

Paperback: 176 Pages

Product Dimension (L x W x H): 21.34 x 13.97 x 1.52 CM

Shipping Weight: 0.20 Kg

Periplus Bestseller Rank:
#2,702 in Books
#73 in Books » Business » Small Business & Entrepreneurship
#43 in Books » Business » Management & Leadership » Planning

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