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Hbr's 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review (with Bonus Article "Customer Loyalty Is Over

Hardcover - 31 October 2017
ISBN-13 : 9781633694651
Rp 760,000
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Description

A year's worth of management wisdom, all in one place.

We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Michael E. Porter to Daniel Kahneman and company examples from P&G to Adobe, this volume brings the most current and important management conversations to your fingertips.

This book will inspire you to:

  • Reconsider what keeps your customers coming back
  • Create visualizations that send a clear message
  • Assess how quickly disruptive change is coming to your industry
  • Boost engagement by giving your employees the freedom to break the rules
  • Understand what blockchain is and how it will affect your industry
  • Get your product in customers' hands faster by accelerating your research and development phase

This collection of articles includes Customer Loyalty Is Overrated, by A.G. Lafley and Roger L. Martin; Noise: How to Overcome the High, Hidden Cost of Inconsistent Decision Making, by Daniel Kahneman, Andrew M. Rosenfield, Linnea Gandhi, and Tom Blaser; Visualizations That Really Work, by Scott Berinato; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; How to Pay for Health Care, by Michael E. Porter and Robert S. Kaplan; The Performance Management Revolution, by Peter Cappelli and Anna Tavis; Let Your Workers Rebel, by Francesca Gino; Why Diversity Programs Fail, by Frank Dobbin and Alexandra Kalev; What So Many People Don't Get About the U.S. Working Class, by Joan C. Williams; The Truth About Blockchain, by Marco Iansiti and Karim R. Lakhani; and The Edison of Medicine, by Steven Prokesch.

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