The cover image may be different.

Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications

Paperback - 24 January 2014
Rp 386,000
No Hidden Cost
Or  772 PEC Points
Promotion : Cashback
New Free Shipping.
* Terms and Conditions
Delivered in :

20 - 40 business days (Others)

Other items that might interest you


Over the past several years, leading companies have entered a period of major marketing and operational adjustment and convergence, or intersection. It's a reaction to a critical fact of life: Customers-not organizations- now control the decision-making dynamics and how organizations are perceived. We are witnessing significant multichannel media application (and resultant omnichannel access by consumers), along with more effective and pervasive customer data gathering, analysis, and modeling. If you're observing these major shifts in your own organization, you'll need this book. Inside, you'll learn how to build proactive customer communication, improve relationships, drive positive brand perception, optimize channel selection and message personalization, and enhance employee-related factors (hiring, training, reward, recognition), all leading to superior customer experience and a customercentric culture. In addition, the author has incorporated content on "Big Data" generation and analytics, which you'll master while scoring a direct hit to the moving target-your continuously changing, and increasingly independent, customer base.

Customer Reviews

There are no reviews for this product.
Share your thoughts with other customers:
Write a Customer Review