Whether you're an individual or the head of a company, if you're working, you need a LinkedIn profile.
With more than half a million users across the world, the networking platform has become a necessary tool when it comes to showcasing your expertise, connecting with other business professionals, and telling your company's story. So, are you optimizing your LinkedIn profile? Chances are you're not.
Most LinkedIn books teach the fundamentals of LinkedIn and don't go into much detail. They teach you how to create a basic profile and how to use LinkedIn's tools from the 10,000-foot level, but you don't get into the nitty-gritty details that make you a LinkedIn expert.
Ted Prodromou delivers a step-by-step guide with case studies demonstrating how to use LinkedIn for various outcomes. If you are looking to grow your business, he'll show you how to use LinkedIn to find your perfect clients or customers. If you're looking to hire a new employee, he'll show you how to find your dream employee. You'll learn how to:

Showcase your personal expertise and build your own brand

Use company pages to share your story, mission, and vision

Connect and engage with other business professionals

Leverage LinkedIn so you and your business appear in both LinkedIn's and Google's search results