From video production to promotion, the experts of Entrepreneur Media and writer Jason R. Rich detail how to use the power of YouTube to promote business brands, products, or services, and ultimately, attract new customers. Readers receive a full tutorial on pre-production and production essentials from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a full list of equipment needed, gaining tips from well-known YouTubers on how to produce quality spots without breaking the bank. After covering the basics, Rich, joined by YouTube savvy entrepreneurs, reveal how small business owners can drive viewers to contact their business. Readers learn:

Strategies that make it easy for people to find their videos on YouTube

How to promote their YouTube videos using Facebook, Twitter, Google+, and other social sites

Methods for boosting a video's views using blogs, websites and other online resources

How to start a successful YouTube channel

How to make a video go viral

What it takes to become a "YouTube Personality" that viewers want to listen to