The cover image may be different.

The Glitter Plan: How We Started Juicy Couture for $200 and Turned It Into a Global Brand

Paperback
Rp 282,000
No Hidden Cost

Or   564 PEC Points
Limited Stock
Promotion : Cashback   

New Free Shipping.
* Terms and Conditions
Quantity:
Delivered in 10 - 20 business days
BUY NOW

Description

Publication Date: 19 May 2015
Part memoir, part business manual, and 100% juicy--the inside story of Juicy Couture, one of the most iconic brands of our times

While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela's one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends' project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool.

Pamela and Gela built an empire from the ground up, using themselves as models to build their patterns and placing their merchandise by storming into stores and handing out samples. They balanced careful growth with innovative tactics--sending Madonna a tracksuit with her nickname, Madge, embroidered on it--and created a unique, bold, and unconventional business plan that was all their own: the Glitter Plan.

Now, Pam and Gela reveal the secrets of Juicy's success: how they learned to find and stick with the right colleagues and trust their instincts when it became time to move on to their next project. They also share their missteps and hilarious lessons learned--like the time robbers stole one thousand pairs of maternity shortalls, which the partners took as the first sign to get out of the maternity clothing business.

Told in the bright, cheery voice that defines Juicy style even today, The Glitter Plan shows readers how to transform passion and ideas into business success. Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the story of spirit and savvy behind Pam and Gela's multimillion-dollar fashion empire.

Product Details

ISBN-10: 1592409350

ISBN-13: 9781592409358

Publisher: Avery Publishing Group       

Language: English

Age Range: NA - NA years

Grade Level: NA - NA

Paperback: 256 Pages

Product Dimension (L x W x H): 20.32 x 13.46 x 1.52 CM

Shipping Weight: 0.18 Kg

Periplus Bestseller Rank:
#6,261 in Books
#38 in Books » Arts & Photography » Fashion
#112 in Books » Business » Industries & Professions
#42 in Books » Business » Reference
#51 in Books » Business » Small Business & Entrepreneurship

Customer Reviews

Share your thoughts with other customers:
Write a Customer Review

There are no reviews for this product.

CONVENIENCE

BEST PRICE

SAFE/SECURITY

SERVICE

Customers who bought this also bought
 

 

DELIVERY BY:
PAYMENT METHODS:
 
SECURED BY:
View Mobile / Standard © 2011-2019 Periplus Holdings Ltd.