The cover image may be different.

Wikinomics: How Mass Collaboration Changes Everything

Hardcover - 01 May 2008
Rp 55,000
No Hidden Cost
Or  110 PEC Points
Currently Unavailable
If stock becomes available, email me at:

Other Formats Price PEC Price
Hardcover
Paperback
New Free Shipping.
* Terms and Conditions
Delivered in 3 - 7 business days

Description

An updated edition of the national bestseller?now with a new introduction and a new chapter

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, "Wikinomics" proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant guide to one of the most profound changes of our time, "Wikinomics" challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.

Based on a $9 million research project led by bestselling author Don Tapscott, "Wikinomics" shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:

? Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.

? Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.

? Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.

An important look into the future, "Wikinomics" will be your road map for doing business in the twenty-first century.

Product Details

ISBN-10: 1591841933

ISBN-13: 9781591841937

Publisher: Portfolio       

Language: English

Age Range: 18 - UP years

Grade Level: 13 - UP

Format: Hardcover | 351 Pages

Product Dimension (L x W x H): 23.44 x 15.98 x 3.02 CM

Shipping Weight: 0.54 Kg

Customer Reviews


There are no reviews for this product.
Share your thoughts with other customers:
Write a Customer Review