Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

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Hardcover - 01 February 2005

Kim, W. Chan (Author)
Mauborgne, Renee (Author)

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ISBN-13

9781591396192

Publisher

Harvard Business School Press

Publication Date

01 February 2005

Age Range

NA - NA years

Dimensions

23.88 x 15.49 x 2.54 CM

Shipping Weight

0.54 Kg

Pages

256

Language

English

Grade Level

NA - NA

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Kim and Mauborgne present a non-competitive approach for achieving high business growth through the development of uncontested market space with practically limitless potential. Drawing upon a study of 150 strategic moves spanning more than 100 years and thirty industries, they explain how value innovation renders rivals obsolete and creates new