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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Hardcover - 01 February 2005
Rp 415,000
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Kim and Mauborgne present a non-competitive approach for achieving high business growth through the development of uncontested market space with practically limitless potential. Drawing upon a study of 150 strategic moves spanning more than 100 years and thirty industries, they explain how value innovation renders rivals obsolete and creates new

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