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The Medium Is the Massage

Paperback - 01 August 2001
Rp 191,000
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Description

Book Description
First published in 1967, this text is now more relevant than ever, as McLuhan's foresights about the impact of new media is actualized at unprecedented speeds via the Internet. It portrays technologies as an extension of man, illustrating how our senses are massaged and our preceptions altered as these devices become integral parts of our lives.
Annotation
30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative, and piquant book. With every technological and social "advance" McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, ps ychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered'. McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.

Product Details

ISBN-10: 1584230703

ISBN-13: 9781584230700

Publisher: Gingko Press       

Language: English

Age Range: NA - NA years

Grade Level: NA - NA

Paperback: 159 Pages

Product Dimension (L x W x H): 17.78 x 10.67 x 1.52 CM

Shipping Weight: 0.21 Kg

Periplus Bestseller Rank:
#2,062 in Books
#27 in Books » Arts & Photography » Arts
#27 in Books » Computer & IT » Graphic Design

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