The cover image may be different.

Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption

Hardcover
Rp 378,000
No Hidden Cost

Or   756 PEC Points
In Stock
Promotion : Cashback   

New Free Shipping.
* Terms and Conditions
Quantity:
Delivered in 3 - 7 business days
BUY NOW

Description

Publication Date: 19 February 2019
Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it--while highlighting the specific strategies potential startups use to gain a competitive edge.

There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years.

As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMW's and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn't compete with GM. Instead, it offers people the benefit of driving without having to own a car themselves.

Illustrated with vivid, indepth and exclusive accounts of both startups, and reigning incumbents like Best Buy and Comcast, as they struggle to respond, Unlocking the Customer Value Chain is an essential guide to demystifying how digital disruption takes place - and what companies can do to defend themselves.

Product Details

ISBN-10: 152476308X

ISBN-13: 9781524763084

Publisher: Currency       

Language: English

Age Range: NA - NA years

Grade Level: NA - NA

Hardcover: 352 Pages

Product Dimension (L x W x H): 23.62 x 15.49 x 3.30 CM

Shipping Weight: 0.57 Kg

Customer Reviews

Share your thoughts with other customers:
Write a Customer Review

There are no reviews for this product.

CONVENIENCE

BEST PRICE

SAFE/SECURITY

SERVICE

 

DELIVERY BY:
PAYMENT METHODS:
 
SECURED BY:
View Mobile / Standard © 2011-2020 Periplus Holdings Ltd.