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The Lean Startup : How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

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Eric Ries(Author)
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Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.  Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Customer Reviews

2 customer reviews Between 2−3 stars rating, 28 November 2018
For Digital Start-Up
By: Isti Maisaroh

This book is very convenient for digital start-up, so for start-up which choose the path that not focusing on the digital area, it is quite unhelpful. I warn you.

Eric Ries learns from his own experience in building a start-up, so this is a very good insight for start-up founders out there who want to learn from others who already take the path earlier. Not only it containts previous founder's point of view, which is very important for us (start-up founders), it also discuss the way to build a start-up in the most effective and efficient way. It will help you avoid mistakes tha many founders make in their early time, so you won't learn your mistakes by yourself. It will definitely save your time... a lot.

For digital start-up founders out there, this is your savior!

2 customer reviews Between 3−4 stars rating, 23 November 2017
By: Norita Budiarti

My workplace recommended this book as they're using the principle as our daily basis. It's fastwork. How a habbit of efficient working, continues learning, will develop and add more value to ourselves and the company. Great insight for anyone who also interested in startup.

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