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Lerner Publications (Tm)
01 January 2016
09 - 12 years
27.18 x 22.61 x 0.76 CM
04 - 07
Discover the incredible story behind the world's largest fast food brand. Find out how McDonald's grew from a single restaurant into a globe-dominating chain. This book reveals:
● The bright business minds behind McDonald's remarkable rise.
● How the company's famous products--from the Big Mac to the Happy Meal--came to be.
● Which marketing and public relations strategies turned McDonald's into a powerful brand.
From marketing relationships to the company's attempts to counter its critics, this book provides a fascinating look at McDonald's and at the fast food industry as a whole.