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McDonald's: The Business Behind the Golden Arches

Library Binding - 01 January 2016
Senker, Cath (Author)
ISBN-13 : 9781512405903
Rp 580,000
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Discover the incredible story behind the world's largest fast food brand. Find out how McDonald's grew from a single restaurant into a globe-dominating chain. This book reveals:

● The bright business minds behind McDonald's remarkable rise.
● How the company's famous products--from the Big Mac to the Happy Meal--came to be.
● Which marketing and public relations strategies turned McDonald's into a powerful brand.

From marketing relationships to the company's attempts to counter its critics, this book provides a fascinating look at McDonald's and at the fast food industry as a whole.

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