HOW TO MAKE TWITTER WORK FOR YOUR BUSINESS Many businesses and entrepreneurs are still struggling to make social media work for them and are either continuing to waste valuable time and resources or giving up altogether. However, businesses that are mastering social media marketing and networking are not only reaping enormous rewards, but also building one of their most valuable assets, a following of loyal customers and brand ambassadors who are going to secure their success in the future. Whether you are completely new to Twitter marketing or you are already running a campaign, this book aims to demystify social media marketing and teach you step-by-step the principles, strategies, tactics and tips to make Twitter work for your business. In this book you will learn all about the benefits of social media marketing, the psychology behind it together with how to use the almighty power of Twitter to: Identify and find your ideal customers Generate and capture new leads Drive traffic to your website Increase sales conversions Build your brand In the book you will learn: How to use Twitter for business How to plan your marketing campaign on Twitter How to build the right audience on Twitter How to increase your followers How to tweet the right type of content on Twitter How to communicate on Twitter for success How to create effective Tweets How to advertise on Twitter How to create a Twitter posting calendar How to advertise on Twitter How to use Hashtags on Twitter How to measure your results on Twitter How and why you should create a blog What to do on your website to increase and capture leads What to do on a day to day basis on Twitter