From former Goldman Sachs investment bankers, brothers, and stars of the syndicated television show Hatched comes a practical playbook for aspiring entrepreneurs, filled with unconventional yet accessible advice for making the most out of your business. Courtney and Carter Reum have years of experience as successful entrepreneurs and investment bankers, from helping to drive the success of Lyft, Pinterest, Warby Parker, and ClassPass, to founding VEEV Spirits from the ground up. The Reum brothers have learned from every triumph and tribulation, and over the years have developed an effective and easy-to-understand method for maximizing your business ventures. Shortcut Your Startup is a comprehensive yet accessible playbook for aspiring entrepreneurs. Complete with personal anecdotes and real-life advice from the business playing field, this book outlines Courtney and Carter's ten key "Startup Switchup Shortcuts" that flip traditional advice on its head.