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Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word

Paperback - 02 July 2019
Rp 608,000
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When you depend on users to perform specific actions--like buying tickets, playing a game, or riding public transit--well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.

UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You'll use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. You'll also structure your voice throughout so that the brand is easily recognizable to its audience.

  • Learn how UX content works with the software development lifecycle
  • Use a framework to align the UX content with product principles
  • Explore content-first design to root UX text in conversation
  • Learn how UX text patterns work with different voices
  • Produce text that's purposeful, concise, conversational, and clear

Product Details

ISBN-10: 1492049395

ISBN-13: 9781492049395

Publisher: O'Reilly Media       

Language: English

Age Range: NA - NA years

Grade Level: NA - NA

Paperback: 194 Pages

Product Dimension (L x W x H): 22.86 x 14.99 x 1.02 CM

Shipping Weight: 0.36 Kg

Periplus Bestseller Rank:
#6,989 in Books
#73 in Books » Computer & IT
#7 in Books » Computer & IT » Digital Media
#2 in Books » Computer & IT » Web Development » Web Design
#10 in ILLUSTRATED BOOKS » Photography, Automotives, Military & Gra

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