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Marketing Management for School Leaders

Hardcover
Angelov, Azure (Author)
Rp 1,400,000
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Description

Publication Date: 12 July 2019
Due to the changing competitive landscape in education, it becomes vital for aspiring school leaders to understand how families select schools for their children. Families today shop for a school in a manner consistent with how they research a new appliance or automobile prior to purchase. Unfortunately, many public schools are unprepared to assist families in this decision-making process. Public schools need to become aware of the changing dynamics of education, understand the reasons for telling others about what they do, and then develop a comprehensive and coherent strategy for successfully marketing their program. That is the purpose of this book. Marketing Management for School Leaders: The Theory and Practice for Effective Educational Practice will provide educational leadership students a theoretical understanding of marketing to equip them with sound principles upon which they can build actionable strategies in their professional practice.

Product Details

ISBN-10: 1475850077

ISBN-13: 9781475850079

Publisher: Rowman & Littlefield Publishers       

Language: English

Age Range: NA - NA years

Grade Level: NA - NA

Hardcover: 158 Pages

Product Dimension (L x W x H): 22.91 x 15.19 x 1.27 CM

Shipping Weight: 0.40 Kg

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