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Media Literacy: Keys to Interpreting Media Messages, 4th Edition

Hardcover - 30 May 2014
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Description

This fourth edition of Keys to Interpreting Media Messages supplies a critical and qualitative approach to media literacy analysis. Now updated with conceptual changes, current examples, updated references, and coverage of new developments in media-- particularly in digital, interactive forms--this book addresses all forms of information disseminated via mass communication.

Organized into three sections, the book first presents a theoretical framework for the critical analysis of media text that covers the definition of media literacy as well as fundamental principles and concepts. Part II focuses on the application of this methodological framework to the analysis of advertising, journalism, American political communications, and interactive media. Part III considers specific mass media issues, such as violence in the media, media and children, and global communications, and discusses outcomes of having a media-literate population.

Product Details

ISBN-10: 1440830916

ISBN-13: 9781440830914

Publisher: Praeger       

Language: English

Age Range: NA - NA years

Grade Level: NA - NA

Format: Hardcover | 548 Pages

Product Dimension (L x W x H): 23.88 x 16.00 x 3.81 CM

Shipping Weight: 1.06 Kg

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