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Free: How Today's Smartest Businesses Profit by Giving Something for Nothing

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Anderson, Chris (Author)
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Description

Publication Date: 20 April 2010
Book Description

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for.

Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike.

In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.

Annotation
Following his "New York Times" bestseller, "The Long Tail, Free" is another look at the radical new way business is done. . . . [It] shows a new economic model that goes way beyond the old concepts of free with purchase'.--Will Baillett.

Product Details

ISBN-10: 140131032X

ISBN-13: 9781401310325

Publisher: Hachette Books       

Language: English

Age Range: 18 - UP years

Grade Level: 13 - UP

Paperback: 282 Pages

Product Dimension (L x W x H): 20.07 x 12.95 x 2.29 CM

Shipping Weight: 0.25 Kg

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