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Marketing: An Introduction, Global Edition 11th Ed

Paperback - 12 June 2013
Rp 472,000
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Description

For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.

Product Details

ISBN-10:

ISBN-13: 9781292016788

Publisher: Pearson Education Limited      

Language: English

Paperback: 672 Pages

Product Dimension (L x W x H): 27.40 x 21.60 x 2.60 CM

Shipping Weight: 0.00 Kg

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