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Six Billion Shoppers (International Edition)

Paperback - 26 September 2017
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Description

Six Billion Shopperstakes readers on an exciting and colorful journey to visit the next e-commerce mega markets and explore how a new boom is opening opportunities for entrepreneurs and global brands. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and shows what it means for western brands.

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