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More Than a Showroom: Strategies for Winning Back Online Shoppers

Hardcover - 02 February 2016
Bachrach, Daniel G. (Author)
Ogilvie, Jessica (Author)
Rapp, Adam (Author)
Rp 616,000
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Description

Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming customers into in-store sales.

Product Details

ISBN-10: 1137551879

ISBN-13: 9781137551870

Publisher: Palgrave MacMillan       

Language: English

Age Range: NA - NA years

Grade Level: NA - NA

Hardcover: 200 Pages

Product Dimension (L x W x H): 23.62 x 16.00 x 2.79 CM

Shipping Weight: 0.36 Kg

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