ISBN-13
9781118147597
Publisher
Wiley
Publication Date
28 November 2012
Age Range
NA - NA years
Dimensions
23.34 x 16.13 x 1.80 CM
Shipping Weight
0.34 Kg
Pages
176
Language
English
Grade Level
NA - NA
Focusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in Big Data Analytics. This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits and identify new business opportunities.
Once the domain of large on-line retailers such as eBay and Amazon, big data is now accessible by businesses of all sizes and across industries. From how to mine the data your company collects, to the data that is available on the outside, Big Data Analytics shows how you can leverage big data into a key component in your business's growth strategy.