* Terms and Conditions
New Society Publishers
22 June 2021
NA - NA years
22.35 x 18.80 x 3.56 CM
NA - NA
Use behavioral science and design thinking to understand why people do what they do, and harness these tools to help the planet
For decades, corporations have used behavioral science tactics to promote a culture of overconsumption - successfully selling us stuff we don't need. At the same time, organizations are creating huge positive social and environmental impacts through simple targeted changes using similar techniques. From hotels who have saved water and money using simple signage, to energy suppliers who have boosted renewable programs through customer enrollment form tweaks, to successes of the same-sex marriage movement - changing the behavior of millions for the better is possible.
Making Shift Happen teaches you how to use behavioral science and human-centered design to understand why people do what they do, and to harness this to help the planet. Drawing on decades of scientific research and practice, this practical guide shows you how to:
A must-have guide for practitioners in organizations, businesses, and government looking to design successful campaigns and initiatives that shift behavior toward positive environmental outcomes.