The cover image may be different.

Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More

Hardcover
Rp 342,000
No Hidden Cost

Or   684 PEC Points
Limited Stock
  

New Free Shipping.
* Terms and Conditions
Quantity:
Delivered in 10 - 20 business days
BUY NOW

Description

Publication Date: 14 August 2018
Wow your customers . . . with "less."

Cut costs--it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers?

Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want.

Consider Planet Fitness--it grew to 7.3 million members by concentrating on casual exercisers. Those folks don't care about frills. They want easy, low-cost access to good equipment. Although it's inexpensive to run, Planet Fitness ranks highest in gym satisfaction. Gourmet grocer, Picard, sells only frozen food. With less perishable inventory, they compress costs while delighting a discerning but busy clientele.

Packed with examples and interactive exercises, the book explores cost innovation strategies that work for big and small companies alike. From open innovation and cost-sharing to simplifying products and turning waste into new offerings--readers learn how rivals are carving out niches, protecting positions, and dominating industries.

Innovation and cost-cutting are not opposites. Combined, they expose untapped opportunities to outsmart and underspend competitors.

Product Details

ISBN-10: 0814439756

ISBN-13: 9780814439753

Publisher: Amacom       

Language: English

Age Range: 18 - NA years

Grade Level: 13 - NA

Hardcover: 208 Pages

Product Dimension (L x W x H): 23.37 x 15.75 x 2.54 CM

Shipping Weight: 0.36 Kg

Periplus Bestseller Rank:
#6,115 in Books
#290 in Books » Business » Management & Leadership
#35 in Books » Business » Management & Leadership » Planning
#4 in Books » Business » Management & Leadership » Production

Customer Reviews

Share your thoughts with other customers:
Write a Customer Review

There are no reviews for this product.

CONVENIENCE

BEST PRICE

SAFE/SECURITY

SERVICE

 

DELIVERY BY:
PAYMENT METHODS:
 
SECURED BY:
View Mobile / Standard © 2011-2020 Periplus Holdings Ltd.