ISBN-13
9780805816266
Publisher
Routledge
Publication Date
01 March 1996
Age Range
NA - NA years
Dimensions
23.70 x 16.15 x 2.41 CM
Shipping Weight
0.66 Kg
Pages
300
Language
English
Grade Level
NA - NA
As the information superhighway moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems.
This book provides one of the best introductions to complex issues such as: