The cover image may be different.

The Co-Creation Paradigm

Hardcover - 09 April 2014
ISBN-13 : 9780804789158
Rp 745,000
No Hidden Cost
Or  1490 PEC Points
Other Formats Price PEC Price
Hardcover
Paperback
New Free Shipping.
* Terms and Conditions
Delivered in 20 - 40 business days

Description

A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders--from customers and employees to suppliers, partners, and citizens at large--as co-creators.

Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop win more-win more strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of business as usual.

Customer Reviews


There are no reviews for this product.
Share your thoughts with other customers:
Write a Customer Review