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Absolut Sequel.: The Absolut Advertising Story Continues [With CDROM]

Hardcover - 15 October 2005
ISBN-13 : 9780794604011
Rp 945,000
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Description

Absolut Sequel is the eagerly anticipated follow-up to the New York Times bestseller, Absolut Book. This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since Absolut Book's release, the Absolut advertising campaign has broadened its scope from movies to websites and gone global with its international reach. The clever ads found in Absolut Sequel are organized into themes including Cities, Artists, Writers, Album Covers, Collectors, Movies, and the Internet.

This is the ultimate collection of the last ten years of Absolut ads, many never before seen, including controversial advertising created, but never used in print. Absolut Sequel is sure to make readers fall in love with the ads, and the vodka, all over again. As Goran Lundquist, president of Absolut, says about the Absolut sensation, the consumers drink the ads as much as they drink the vodka.

Customer Reviews

1 customer reviews Between 3−4 stars rating, 11 February 2019
Great book
By: Nisrina Ulayya

I love the Absolut advertising story. Though sometimes I felt like the author is bragging (well he supposedly be proud though), it's still enjoyable. I didn't care much about the story behind the making, but rather love the meaning of all Absolut ads. Great book for people interested in advertising.

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