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Revenue Management: Hard-Core Tactics for Market Domination

Paperback - 29 December 1997
Cross, Robert G. (Author)
Rp 232,000
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Description

Book Description
From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth.


Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.


Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.

Annotation
From the man the "Wall Street Journal" hailed as "the guru of Revenue Management" come revolutionary ways to recover from the after effects of downsizing and refocus your business on growth. Using case studies from a variety of industries, small businesses and nonprofit organizations, Cross describes methods that managers can use to increase revenue without increasing products or promotions.

Product Details

ISBN-10: 0767900332

ISBN-13: 9780767900331

Publisher: Currency       

Language: English

Age Range: NA - NA years

Grade Level: NA - NA

Paperback: 288 Pages

Product Dimension (L x W x H): 21.18 x 13.97 x 2.03 CM

Shipping Weight: 0.27 Kg

Periplus Bestseller Rank:
#2,308 in Books
#197 in Books » Business » Management & Leadership
#24 in Books » Professional » Accounting & Finance

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