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Writing Copy for Dummies

Paperback - 29 October 2004
Kranz, Jonathan (Author)
Rp 273,000
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Description

Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter

Product Details

ISBN-10: 0764569694

ISBN-13: 9780764569692

Publisher: Wiley Publishing       

Language: English

Age Range: NA - NA years

Grade Level: NA - NA

Paperback: 362 Pages

Product Dimension (L x W x H): 23.01 x 19.05 x 2.21 CM

Shipping Weight: 0.66 Kg

Periplus Bestseller Rank:
#1,757 in Books
#11 in Books » Reference » Writing

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