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Seducing Strangers: How to Get People to Buy What You're Selling (the Little Black Book of Advertising Secrets)

Paperback - 07 April 2015
Weltman, Josh (Author)
Hamm, Jon (Foreword by)
ISBN-13 : 9780761181750
Rp 322,000
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How to get someone, somewhere, to do something.

The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and "Mad Men" did it. In today's service-based, social media-focused, information economy, the job is called life, and everyone does it.
Here's how you can do it. And do it better.

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