The cover image may be different.

Brand Storytelling: Put Customers at the Heart of Your Brand Story

Paperback - 31 March 2020
ISBN-13 : 9780749490478
Rp 625,000
No Hidden Cost
Or  1250 PEC Points
Other Formats Price PEC Price
Hardcover
Paperback
New Free Shipping.
* Terms and Conditions
Delivered in 20 - 40 business days

Customers who bought this also bought

Description


WINNER:
Independent Press Award 2021 - Marketing & Public Relations category
WINNER: NYC Big Book Award 2020 - Sales and Marketing category
WINNER: The Stevie Awards 2020 - 'Book of the Year' Silver award, Women in Business category

Written by the award-winning storyteller Miri Rodriguez at Microsoft, this actionable guide goes beyond content strategy and, instead, demonstrates how to leverage brand storytelling in the marketing mix to strengthen brand engagement and achieve long-term growth, with advice from brands like Expedia, Coca Cola, McDonalds, Adobe and Google.

Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them.

Brand Storytelling gets back to the heart of brand loyalty, consumer behaviour and engagement as a business strategy: using storytelling to trigger the emotions that humans are driven by. It provides a step by step guide to assess, dismantle, and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality, and positioning the customer as a key influencer to motivate the audience.

Simplifying where to begin, how to benchmark success and ensure a consistent brand voice throughout every department, this book clearly shows how readers can align an emotive connection with the customer's personal values, experiences and aspirations, and how that will enable brand leaders, employees and influencers to celebrate and strengthen brand engagement for the long-term, rather than simply trying to win it.

Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google, to tap into authentic brand loyalty and human connection.

Customer Reviews


There are no reviews for this product.
Share your thoughts with other customers:
Write a Customer Review