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Myths of Branding: A Brand Is Just a Logo, and Other Popular Misconceptions

Paperback - 28 January 2019
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Description

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...

Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth.

Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.

Product Details

ISBN-10: 0749483091

ISBN-13: 9780749483098

Publisher: Kogan Page       

Language: English

Age Range: NA - NA years

Grade Level: NA - NA

Format: Paperback | 256 Pages

Product Dimension (L x W x H): 23.11 x 15.49 x 2.03 CM

Shipping Weight: 0.50 Kg

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