ISBN-13
9780749482817
Publisher
Kogan Page
Publication Date
28 October 2018
Age Range
NA - NA years
Dimensions
21.59 x 13.97 x 2.11 CM
Shipping Weight
0.48 Kg
Pages
304
Language
English
Grade Level
NA - NA
FINALIST - Business Book Awards 2019 - Embracing Change Category
Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn't seen as trustworthy, then when choice is available it will be rejected in favour of one that is. The Post-Truth Business provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world. It explains the interconnected problems facing businesses, with important topics including: - The impact of fake news, disinformation and the weaponizing of lies