The cover image may be different.

Myths of PR: All Publicity Is Good Publicity and Other Popular Misconceptions

Paperback - 28 April 2017
Leigh, Rich (Author)
Rp 434,000
No Hidden Cost
Or  868 PEC Points
In Stock
New Free Shipping.
* Terms and Conditions
Delivered in 3 - 7 business days

Description

Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary.


By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.

Product Details

ISBN-10: 0749479590

ISBN-13: 9780749479596

Publisher: Kogan Page       

Language: English

Age Range: NA - NA years

Grade Level: NA - NA

Format: Paperback | 224 Pages

Product Dimension (L x W x H): 23.39 x 15.60 x 1.19 CM

Shipping Weight: 0.32 Kg

Customer Reviews


There are no reviews for this product.
Share your thoughts with other customers:
Write a Customer Review