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Digital Marketing Strategy: An Integrated Approach to Online Marketing

Paperback - 28 May 2016
Rp 599,000
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Description

Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company.

Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding.

Product Details

ISBN-10: 074947470X

ISBN-13: 9780749474706

Publisher: Kogan Page       

Language: English

Age Range: NA - NA years

Grade Level: NA - NA

Format: Paperback | 344 Pages

Product Dimension (L x W x H): 23.39 x 15.60 x 1.83 CM

Shipping Weight: 0.48 Kg

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