Starting with the premise that there's only one chance to make a good impression, "How to Write a Business Plan "covers all the issues involved in producing a business plan from profiling competitors and forecasting market development, to the importance of providing clear and concise financial information. It also includes a full glossary, case histories and a detailed section on the related issue of how a company can best use internal business plans.

New in this edition are summaries at the end of each chapter, updated advice on producing cash and forecasts anda more detailed questionnaire to help with forecasting."